The PRSA Foundation is an independent, 501 (c) (3) charitable organization that is committed to promoting diversity among public relations professionals and companies so that they can best serve the public good and address the needs of a diverse world. Headquartered in New York City, the PRSA Foundation was chartered under section 403 of the New York State Corporation Law as a not-for-profit organization. The PRSA Foundation supports programs that attract, assist and prepare young adults to enter the public relations profession, and works with employers and industry organizations to create workplace-based inclusion efforts to welcome, support and retain a diverse workforce.

Eligibility:

  • You must be registered as an undergraduate or graduate student at an accredited college or university.
  • A major or minor in public relations is preferred. A student who attends a school that does not offer a public relations degree or program must be enrolled in a communications degree program (e.g., journalism or mass communications).
  • You should be of African-American/Black, Hispanic/Latino, Asian, Native American, Alaskan Native or Pacific Islander ancestry.

Judging Criteria:

  • Commitment to public relations, particularly as expressed in the candidate‚Äôs statement and/or essay/video submission.
  • Writing skills as demonstrated throughout the application.
  • Letter(s) of recommendation.

Application:

  • A brief letter of recommendation from a PRSA member or an individual associated with the public relations profession (corporate, agency, government, non-profit) or higher education. 
  • Additional letters of recommendation can be provided. 
  • A typed, double-spaced 500 word essay or 2-minute video on the following topic: What can a future employer do to show their commitment to improving diversity, equity and inclusion in the Public Relations and Communications fields?
PRSA Foundation