The PRSA Foundation is an independent, 501 (c) (3) charitable organization that is committed to promoting diversity among public relations professionals and companies so that they can best serve the public good and address the needs of a diverse world. Headquartered in New York City, the PRSA Foundation was chartered under section 403 of the New York State Corporation Law as a not-for-profit organization. The PRSA Foundation supports programs that attract, assist and prepare young adults to enter the public relations profession, and works with employers and industry organizations to create workplace-based inclusion efforts to welcome, support and retain a diverse workforce.


Many scholarships and awards are available each year to PRSSA members. As the PRSA Foundation centers its focus on enhancing the racial/ethnic diversity of the profession, additional consideration will be given this year to PRSSA members who are students of color (African American, Asian, Latinx, Native American, Pacific Islander, Alaskan Native or students who self-identify as multi-racial).

Eligibility:

Through the selection process, applicants will be evaluated and selected based on the following criteria. To be considered you must submit a complete application, together with all supporting documentation, by the deadline and:

1. Be enrolled as a full-time undergraduate or graduate student at an accredited college or university in the State of Georgia for the term for which the scholarship is awarded.

2. Pursue a course of study in the public relations or communications-related disciplines, with a demonstrated or planned career interest in the public relations and communications profession. Preference will be given to those studying a major or minor in public relations, or if your institution does not offer a public relations degree or program, then in a communications degree program (e.g., journalism or mass communications).

3. Be a citizen or permanent resident of the United States.

4. Have achieved a minimum overall 2.5 GPA on a 4.0 scale, and not be on any form of academic probation, suspension, or reprimand.

5. Self-identify as a member of a historically disadvantaged or demographically underrepresented minority group.


Judging Criteria:

  • Commitment to public relations, particularly as expressed in the candidate‚Äôs statement and/or essay/video submission.
  • Writing skills as demonstrated throughout the application.
  • Letter(s) of recommendation.

Application:

  • A current academic transcript.
  • A brief letter of recommendation from a PRSA member or an individual associated with the public relations profession (corporate, agency, government, non-profit) or higher education. Additional letters of recommendation can be provided.  Letters of recommendation are encouraged but not required.
  • A typed, double-spaced 500 word essay or 2-minute video on the following topic: What do you believe are the most effective ways communicators can reach your generation, build brand loyalty and trust? Why might this be important for organizations to consider?

Eligibility Requirements:

  • Applicants must be students who GRADUATED high school in the southeast Texas Region or students attending a southeast Texas-area college/university. 
  • While not required, preference is given to students attending institutions that have official Public Relations Student Society of America Chapters sponsored by PRSA Houston. These institutions include the University of Houston, Sam Houston State University, Stephen F. Austin University, Texas A&M University, and Lamar University. Students attending other institutions are still encouraged to apply for the scholarship. 
  • Recipient must have a declared major in communications, public relations, journalism or marketing and have a desire to practice the public relations profession.
  • Preferred minimum grade point average of 3.25 in the major and 3.00 overall.

Applications will be judged on the following criteria:

  • Writing Sample
  • Participation in professional organizations participation and leadership (preference given to PRSSA participation)
  • GPA
  • Community involvement, collegiate activities, letters of recommendation
  • Work experience 
  • Financial need
  • Finalists will be invited to an in-person interview. The final decision will be based on the combined application (50%) and interview scores (50%).


To apply for this award, please submit the following materials:

  • The completed application form.
  • Official transcript
  • Letter of recommendation.
  • Resume
  • Writing assignment: Write a press release stating you are the winner of our scholarship this year. Include characteristics you have that made your application stand out above the other applicants, as well as any other information you feel would be appropriate for a press release. The quality of writing will weigh heavily on the decision of who will be the scholarship recipient. Be sure to use AP style writing. You will want to closely check spelling and grammar. The writing sample should be one page, typed in MS Word.
  • Optional: Work Sample

Eligibility Requirements:

 

  • Applicants must be students who GRADUATED high school in the southeast Texas Region or students attending a southeast Texas-area college/university. 
  • While not required, preference is given to students attending institutions that have official Public Relations Student Society of America Chapters sponsored by PRSA Houston. These institutions include the University of Houston, Sam Houston State University, Stephen F. Austin University, Texas A&M University, and Lamar University. Students attending other institutions are still encouraged to apply for the scholarship. 
  • Recipient must have a declared major in communications, public relations, journalism or marketing and have a desire to practice the public relations profession.
  • Preferred minimum grade point average of 3.25 in the major and 3.00 overall.

 Applications will be judged on the following criteria:

 

  • Writing Sample
  • Participation in professional organizations participation and leadership (preference given to PRSSA participation)
  • GPA
  • Community involvement, collegiate activities, letters of recommendation
  • Work experience 
  • Financial need
  • Finalists will be invited to an in-person interview. The final decision will be based on the combined application (50%) and interview scores (50%).

 

To apply for this award, please submit the following materials:
 

  • The completed application form.
  • Official transcript
  • Letter of recommendation.
  • Resume
  • Writing assignment: Write a press release stating you are the winner of our scholarship this year. Include characteristics you have that made your application stand out above the other applicants, as well as any other information you feel would be appropriate for a press release. The quality of writing will weigh heavily on the decision of who will be the scholarship recipient. Be sure to use AP style writing. You will want to closely check spelling and grammar. The writing sample should be one page, typed in MS Word.
  • Optional: Work Sample


Eligibility Requirements:

 

  • Applicants must be students who GRADUATED high school in the southeast Texas Region or students attending a southeast Texas-area college/university. 
  • While not required, preference is given to students attending institutions that have official Public Relations Student Society of America Chapters sponsored by PRSA Houston. These institutions include the University of Houston, Sam Houston State University, Stephen F. Austin University, Texas A&M University, and Lamar University. Students attending other institutions are still encouraged to apply for the scholarship. 
  • Recipient must have a declared major in communications, public relations, journalism or marketing and have a desire to practice the public relations profession.
  • Preferred minimum grade point average of 3.25 in the major and 3.00 overall.

 Applications will be judged on the following criteria:

 

  • Writing Sample
  • Participation in professional organizations participation and leadership (preference given to PRSSA participation)
  • GPA
  • Community involvement, collegiate activities, letters of recommendation
  • Work experience 
  • Financial need
  • Finalists will be invited to an in-person interview. The final decision will be based on the combined application (50%) and interview scores (50%).

 

To apply for this award, please submit the following materials:
 

  • The completed application form.
  • Official transcript
  • Letter of recommendation.
  • Resume
  • Writing assignment: Write a press release stating you are the winner of our scholarship this year. Include characteristics you have that made your application stand out above the other applicants, as well as any other information you feel would be appropriate for a press release. The quality of writing will weigh heavily on the decision of who will be the scholarship recipient. Be sure to use AP style writing. You will want to closely check spelling and grammar. The writing sample should be one page, typed in MS Word.
  • Optional: Work Sample