The PRSA Foundation is an independent, 501 (c) (3) charitable organization that is committed to promoting diversity among public relations professionals and companies so that they can best serve the public good and address the needs of a diverse world. Headquartered in New York City, the PRSA Foundation was chartered under section 403 of the New York State Corporation Law as a not-for-profit organization. The PRSA Foundation supports programs that attract, assist and prepare young adults to enter the public relations profession, and works with employers and industry organizations to create workplace-based inclusion efforts to welcome, support and retain a diverse workforce.

Eligibility:

  • Be pursuing an undergraduate education in public relations.
  • Completed a professional internship between September 2018 and August 2019.
  • Be a PRSSA member in good standing.

Application:

  • A completed application form.
  • A letter of recommendation from your internship supervisor.
  • A letter of recommendation from your PRSSA Faculty Adviser.
  • A typed 1,000 to 1,200 word essay in English, describing the internship experience and addressing each of the following subjects in the order stated:
    • 1. Organization sponsoring internship.
    • 2. Internship supervisor.
    • 3. Period of internship.
    • 4. Internship responsibilities.
    • 5. Results achieved.
    • 6. What you learned.
    • 7. Value of internship to studies and future career.

    PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

The PRSA Foundation will make payment directly to the winner’s university for use on his or her behalf; payment can only be used to directly fund the winner’s educational pursuits. 

The PRSA Foundation awards Axia's scholarship to students who:

1. Demonstrate financial need.

2. Demonstrate experience and passion for public relations. 

3. Demonstrate a dedication to professional ethics and excellence.


PR Scholarship Requirements:

1. Candidates must be juniors or seniors in good academic standing at accredited colleges or universities.

2. Candidates must have financial need. 

3. Candidates must have some public relations experience through volunteering, internships, or employment.

4. Candidates must be studying public relations or an equivalent major.

5. Candidates should be seeking a public relations career. 

6. Candidates pursuing journalism, hospitality, event management, advertising, design, human resources, politics, government affairs and lobbying careers should not apply for this scholarship.

7. Applicants should carefully review their submissions for typos, spelling and grammar.


Application Components:

1. Cover Letter/Intro Video

Within 600 words and/or within a two-minute video in English, please share why you are the most deserving scholarship candidate. Include:

  • Statement of financial need (required). 
  • Based on your FAFSA application, what is your cost of attendance (COA) minus your expected family contribution (EFC) and current estimated financial assistance (EFA)? Are you eligible for a Pell Grant?
  • How many months of PR internships, volunteer and employment experience you’ve had.
  • Your ideal career path narrative, including what you would like to do after graduation.


2. Provide a link to your LinkedIn profile

  • Highlight professional, scholastic and volunteer PR accomplishments. 
  • You may include your overall GPA and your GPA for courses within your major (Optional).


3. Work Samples

  • Provide up to three public relations work samples that demonstrate your best PR work.

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

You must be a PRSSA member in your junior or senior year of college, preparing for a career in public relations to apply for this award.


Applications will be judged on the following criteria:

  • Academic achievement in public relations and overall studies.
  • Demonstrated leadership.
  • Practical experience, e.g. internships, other work/service, student firm work
  • Commitment to public relations, particularly as expressed in the candidate's statement
  • Application


To apply for this award, submit the following materials:

  • The completed online application form.
  • A letter of recommendation from your Faculty or Professional Adviser.
  • A statement of 300 words or fewer in English that outlines your commitment to public relations and its ethical practice.
  • Optional: Additional letters of recommendation from previous employers or professors.

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

This scholarship was created to encourage graduate public relations students to pursue careers in corporate public relations, with the goal of making the public relations function more essential to the successful achievement of corporate goals consistent with the public interest, the precepts of sound business and the needs of key stakeholders.


This scholarship is made possible by the PRSA Foundation; the Arthur W. Page Society; the Institute for Public Relations; and individual donors.


Eligibility:

  • Candidates must be enrolled or continuing in a graduate studies degree program in public relations, journalism or related fields, effective fall 2020. 
  • Candidates must have an undergraduate GPA of at least 3.0 out of 4.
  • Candidates do not have to be a PRSSA member to apply. The award may be used at any U.S. college or university offering a graduate program in public relations or related field. Entries will be judged by a committee of three senior public relations professionals, each of whom will represent one of the three founding organizations for this award.


Application:

  • A completed online application form 
  • One-page résumé
  • An essay in English of up to 1,000 words that cogently summarizes the applicant's views on why the corporate public relations function must be deeply engaged in C-Suite discussions and decisions affecting communication mandates that address corporate reputation, internal change management, brand and issue management, ethics, social responsibility and related areas. The essay requires minimal research in support of the applicant’s views, focusing primarily on the applicant’s strategic thinking and philosophical perspective. Chester Burger's professional career was devoted to assisting CEOs and Boards of Directors in understanding and applying professional public relations theory and practice to manage large-scale corporate issues in the public interest – issues that went far beyond publicity, media relations and marketing communications. The essay should also include brief comments on other academic work you feel will contribute strongly to your success in public relations, as well as list any honors or awards that you have received and leadership experience you have gained on or off campus.
  • Letter of recommendation of no more than two pages from a faculty member or PRSSA Faculty or Professional Adviser
  • One additional letter of recommendation of no more than two pages from an internship employer, educator or other individual who knows the applicant and can address his or her potential as a public relations counselor to management

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

Eligibility:

  • Be pursuing a higher education in the public relations field.
  • Have a minimum 3.0 GPA.
  • Demonstrate financial need.
  • Be a PRSSA member.


Application:

  • A completed online application form.
  • A letter of recommendation from internship supervisor/employer or faculty adviser.
  • A 1,000-word essay in English describing a challenge you have faced, either personally or professionally, and how you have overcame it.
  • A current academic transcript.

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

Eligibility:

  • You must be enrolled in a journalism program, public relations studies or courses preparing for a career in public relations, and entering your senior year of undergraduate studies in fall after the application deadline to apply for this scholarship. 


Judges will be looking for the following qualities:

  • Academic achievement in public relations and overall studies.
  • Demonstrated leadership.
  • Practical experience in internships, other work/service.
  • Commitment to public relations, particularly as expressed in the candidate’s statements in the application form.
  • Writing skills demonstrated throughout the application form.


Application:

  • The completed online application form.
  • A letter of recommendation, no more than two pages, from either a faculty member or PRSSA Adviser.
  • No more than two additional letters of recommendation from internship employers, educators or others.
  • A one page résumé.

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

Mandatory Criteria:

  • Must attend a college or university in the geographical area served by the Buffalo/Niagara Chapter of PRSA.
  • Declared major in the field of communications with a preference for those pursuing a career in public relations. 

Additional Considerations:

  • High level of scholastic achievement.
  • Active interest in community service.
  • Students in junior or senior year standing, including non-traditional students.
  • Preference given to members of PRSSA.

To apply for this award, submit the following materials:

  • Completed online application form.
  • Letter of recommendation.
  • Essay in English demonstrating high scholastic achievement, interest in community service and financial needs. 

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

Eligibility:

  • Undergraduate or graduate student in good academic standing.
  • Enrolled in an accredited college or university.
  • Current PRSSA member who has demonstrated an outstanding record of effective leadership in the Public Relations Student Society of America (at the chapter, regional or national level) and/or other campus or community organizations.

Application:

  • A completed online application form.
  • A recommendation letter of no more than two pages from a faculty member, PRSSA Adviser or community leader attesting to the application’s leadership qualities.
  • A one page résumé.

Judging Criteria:

  • Demonstrated leadership with measurable results in PRSSA, the campus and/or community.
  • Writing skills as demonstrated throughout the application.
  • Faculty member, PRSSA adviser or community leader letter of recommendation.
  • The recipient will be chosen by a committee from the Counselors Academy PRSA and announced at the PRSSA National Conference.

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

This scholarship is made possible by the PRSA Foundation with founding donors Prudential Financial and Weber-Shandwick.


Eligibility:

  • Be enrolled in a journalism program, public relations studies or courses preparing for a career in public relations.
  • Be entering your junior year of undergraduate studies this fall.
  • Have a minimum 3.0 GPA.
  • Demonstrate the commitment to service and social responsibility that Ofield Dukes personified
  • Should be of African-American/Black, Hispanic/Latino, Asian, Native American, Alaskan Native or Pacific Islander ancestry.


Selection Criteria:

  • Academic achievement in public relations and overall studies
  • Specific examples of commitment to service and social responsibility (demonstrated by mentoring others or participating in community service activities) OR specific examples of how you have worked to make the world a more equitable place.
  • Writing skills as demonstrated throughout the application.
  • Letters of recommendation from faculty and non-faculty.
  • Awards or honors you have received for academic or extracurricular achievements (can include high school and community awards).

Required Application Materials:

  • A completed online scholarship application form.
  • A recommendation letter of no more than two pages from a faculty member or adviser.
  • At least one and not more than four additional letters of recommendation from internship employers, educators or others who have been directly involved in your relevant activities. Letters may be no more than two pages.
  • A one to two page résumé.

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

Eligibility:

  • Be enrolled in a journalism program, public relations studies or courses preparing for a career in public relations.
  • Be entering your senior year of undergraduate studies this fall.
  • Have a minimum 3.0 GPA.
  • Should be of African-American/Black, Hispanic/Latino, Asian, Native American, Alaskan Native or Pacific Islander ancestry.


Judging Criteria:

  • Academic achievement in public relations and overall studies.
  • Demonstrated leadership on or off campus.
  • Practical experience, e.g. internships, other work/service.
  • Commitment to public relations, particularly as expressed in the candidate’s statement.
  • Writing skills as demonstrated throughout the application.
  • Letters of recommendation.

Application:

  • Completed online application form.
  • A letter of recommendation, no more than two pages, from either a faculty member or PRSSA Adviser.
  • No more than two additional letters of recommendation from internship employers, educators or others.
  • A one page résumé.
  • A current academic transcript of all college/university courses completed. A typed, double-spaced two-page essay in English, on one of the following topics:
  1. Why does diversity matter to the public relations industry? What is the significance of having a diverse workforce in the public relations industry?
  2. How is diversity enacted in everyday public relations practice?
  3. What recent multicultural communication efforts have helped to bridge the gap between the community and the company/institution?

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

The Nominee:

  • Must be entering his or her junior or senior year in college in fall 2020
  • Must be a major in public relations, journalism, or a related field
  • Must be studying to prepare for a career in public relations
  • Must possess a minimum overall GPA of 3.0 on a 4.0 scale
  • Must be attending a four year accredited institution
  • Must be in good standing as a member of a PRSSA Chapter

Application Materials:

  • Completed online scholarship application form.
  • One recommendation letter made by someone other than the applicant who can address the ways the applicant has helped others in their career and professional development, and how that individual has demonstrated their potential to be a strong mentor of others in the field of public relations, in a letter of no more than two pages.
  • Essay of no more than two pages in English, written by the applicant, explaining the applicant’s commitment to public relations and a career in the industry.
  • Current resume.
  • Current academic transcript.

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

This unique $1,000 scholarship is designed to honor a student entering his or her senior year at a four year accredited institution for their mentoring of others and their promotion of public relations as a career choice. This scholarship will be awarded to a student who is nominated by the college or professional advisor of a Chapter of the Public Relations Student Society of America, or by one of his or her peers who can address the ways the nominee has helped others in their career and professional development, and how that individual has demonstrated their potential to be a strong mentor of others in their professional life. This award is not based on academic standing or courses taken.


Ron Culp is a consultant and professional director of the graduate program in public relations and advertising at DePaul University. During his 30-year corporate career, Culp held senior public realtions positions at Ketchum, Eli Lilly, Pitney Bowes, Sara Lee and Sears, where he was senior vice president of public relations and government affairs. Culp's blog – www.culpwrit.com – provides career advice for individuals pursuing careers in public relations. He has made a grant to the PRSA Foundation to make this award available to a PRSSA student.


The Nominee:

  • Must be entering his or her senior year in college in Fall 2020
  • Must be a major in public relations, journalism, or related fields
  • Must be studying to prepare for a career in public relations
  • Must be attending a four year accredited institution
  • Must be in good standing as a member of a PRSSA Chapter


Nomination Process:

  • Nomination letter made by someone other than the nominee who has first hand knowledge of the student’s mentoring capabilities and examples.
  • Up to two additional letters of support for the nominee may be provided.
  • A completed online scholarship application.
  • A resume.


Judging Criteria:

  • Demonstrated mentorship and leadership
  • Commitment to public relations and the profession
  • Letters of nomination

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

Eligibility:

  • Be a journalism, communications or public relations major.
  • Be in your junior or senior year of college.
  • Have at least a 3.3 overall grade point average on a 4.0 scale.
  • Be a PRSSA member.

Application:

  • A completed online application form.
  • A résumé including academic honors, special projects, activities and work experience.
  • A current academic transcript.
  • An essay of 1,000 words or fewer in English stating your career goals.
  • Two writing samples in English (in addition to the essay).
  • Two letters of academic or professional recommendation. 

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

PRSA Foundation