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This scholarship is made possible by the PRSA Foundation with founding donors Prudential Financial and Weber-Shandwick.


  • Be enrolled in a journalism program, public relations studies or courses preparing for a career in public relations.
  • Be entering your junior year of undergraduate studies this fall.
  • Have a minimum 3.0 GPA.
  • Demonstrate the commitment to service and social responsibility that Ofield Dukes personified
  • Should be of African-American/Black, Hispanic/Latino, Asian, Native American, Alaskan Native or Pacific Islander ancestry.

Selection Criteria:

  • Academic achievement in public relations and overall studies
  • Specific examples of commitment to service and social responsibility (demonstrated by mentoring others or participating in community service activities) OR specific examples of how you have worked to make the world a more equitable place.
  • Writing skills as demonstrated throughout the application.
  • Letters of recommendation from faculty and non-faculty.
  • Awards or honors you have received for academic or extracurricular achievements (can include high school and community awards).

Required Application Materials:

  • A completed online scholarship application form.
  • A recommendation letter of no more than two pages from a faculty member or adviser.
  • At least one and not more than four additional letters of recommendation from internship employers, educators or others who have been directly involved in your relevant activities. Letters may be no more than two pages.
  • A one to two page résumé.

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Zoom interview.

We use Submittable to accept and review our submissions.