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  • Be enrolled in a journalism program, public relations studies or courses preparing for a career in public relations.
  • Be entering your senior year of undergraduate studies this fall.
  • Have a minimum 3.0 GPA.
  • Should be of African-American/Black, Hispanic/Latino, Asian, Native American, Alaskan Native or Pacific Islander ancestry.

Judging Criteria:

  • Academic achievement in public relations and overall studies.
  • Demonstrated leadership on or off campus.
  • Practical experience, e.g. internships, other work/service.
  • Commitment to public relations, particularly as expressed in the candidate’s statement.
  • Writing skills as demonstrated throughout the application.
  • Letters of recommendation.


  • Completed online application form.
  • A letter of recommendation, no more than two pages, from either a faculty member or PRSSA Adviser.
  • No more than two additional letters of recommendation from internship employers, educators or others.
  • A one page résumé.
  • A current academic transcript of all college/university courses completed. A typed, double-spaced two-page essay in English, on one of the following topics:
  1. Why does diversity matter to the public relations industry? What is the significance of having a diverse workforce in the public relations industry?
  2. How is diversity enacted in everyday public relations practice?
  3. What recent multicultural communication efforts have helped to bridge the gap between the community and the company/institution?

PRSA Foundation representatives may at some point request to arrange an in-person, phone or Skype interview.

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